Choose one of the global brand crises described in chapters 21 and 23

 

Instructions

Choose one of the global brand crises described in Chapters 21 and 23 to discuss the importance of crisis communication in such a complex situation for a company. Consider how global crisis communication differs from a regional crisis response. What communication elements should be considered? Consider how the crisis affected the world at the time and today—that is, the consequences the crisis had for the company and society.

GUIDELINES ATTACHED

RESOURCES:

The Handbook of Crisis Communication
Chapters 21, 22, and 23

Video: How to Avoid Turning Business Crisis Into a PR Disaster
This video discusses global and regional crises and how planning helps consumer reaction.
Students may experience varying amounts of time for this resource to load, depending on the speed of their internet connection. This video is 3 minutes and 4 seconds in length.

Video: Tech Giant Apple Dealing with PR Disaster
This video shows the human side of a global crisis.
Students may experience varying amounts of time for this resource to load, depending on the speed of their internet connection. This video is 1 minute and 14 seconds in length.

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